UNIGE document Conference Presentation
previous document  unige:81942  next document
add to browser collection
Title

The Swiss advertising market and the emergence of digital ‒ a revised two-sided model?

Authors
Bourgeois, Dominique
Presented at International Media Management Academic Association (IMMAA) Annual Conference. Pamplona (Spain) - October 24-25 - . 2014
Abstract The Swiss media landscape is faced to huge changes in traditional media and to on line development. We propose to introduce a revised two-sided model which allows to understand the main evolution, especially in the press industry. Thus, we first recall the traditional two- sided model (TSM) and then we introduce the revised two-sided model, giving, at last, an application related to the main Swiss press group, Tamedia.
Full text
Presentation (Author postprint) (828 Kb) - public document Free access
Structures
Citation
(ISO format)
BADILLO, Patrick-Yves, AMEZ-DROZ, Philippe René, BOURGEOIS, Dominique. The Swiss advertising market and the emergence of digital ‒ a revised two-sided model?. In: International Media Management Academic Association (IMMAA) Annual Conference. Pamplona (Spain). 2014. https://archive-ouverte.unige.ch/unige:81942

228 hits

234 downloads

Update

Deposited on : 2016-03-18

Export document
Format :
Citation style :