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The Swiss advertising market and the emergence of digital ‒ a revised two-sided model?
|Presented at||International Media Management Academic Association (IMMAA) Annual Conference. Pamplona (Spain) - October 24-25 - . 2014|
|Abstract||The Swiss media landscape is faced to huge changes in traditional media and to on line development. We propose to introduce a revised two-sided model which allows to understand the main evolution, especially in the press industry. Thus, we first recall the traditional two- sided model (TSM) and then we introduce the revised two-sided model, giving, at last, an application related to the main Swiss press group, Tamedia.|
Faculté des sciences de la société / MediaLAB-Genève, Institut des sciences de la communication, des médias et du journalisme
|BADILLO, Patrick-Yves, AMEZ-DROZ, Philippe René, BOURGEOIS, Dominique. The Swiss advertising market and the emergence of digital ‒ a revised two-sided model?. In: International Media Management Academic Association (IMMAA) Annual Conference. Pamplona (Spain). 2014. https://archive-ouverte.unige.ch/unige:81942|