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A regulatory fit perspective in majority versus minority support to attitudes toward homosexuals

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Published in Group Processes & Intergroup Relations. 2011, vol. 14, no. 1, p. 45-62
Abstract Three studies examined the attitude toward homosexuals as a function of regulatory focus and social support for non-discrimination. Regulatory orientation toward non-discrimination was measured by differentiating promotion and prevention emotions when anticipating a non-discriminatory (studies 1 and 2) and a discriminatory interaction with homosexuals (study 2). Study 3 assessed attitude toward non-discrimination through a social dominance orientation (SDO) scale and manipulated experimentally regulatory focus. Across the three studies, social support was manipulated by informing participants that either a majority or a minority of the Swiss population supported non-discrimination in general (study 1), or specifically toward homosexuals (studies 2 and 3). Results showed more positive attitudes toward homosexuals when non-discriminatory participants were regulated in terms of prevention focus and non-discrimination was supported by a majority, and when non-discriminatory participants were regulated in terms of promotion focus and non-discrimination was supported by a minority. These findings are consistent with a regulatory fit perspective on the interplay between regulatory focus and social support.
Keywords Intergroup attitudesRegulatory fitRegulatory focusSocial supportSexual prejudice
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Research group Groupe de recherche sur l'influence sociale (GRIS)
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FALOMIR PICHASTOR, Juan Manuel et al. A regulatory fit perspective in majority versus minority support to attitudes toward homosexuals. In: Group Processes & Intergroup Relations, 2011, vol. 14, n° 1, p. 45-62. https://archive-ouverte.unige.ch/unige:20276

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Deposited on : 2012-05-04

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