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Scientific article
English

A regulatory fit perspective in majority versus minority support to attitudes toward homosexuals

Published inGroup processes & intergroup relations, vol. 14, no. 1, p. 45-62
Publication date2011
Abstract

Three studies examined the attitude toward homosexuals as a function of regulatory focus and social support for non-discrimination. Regulatory orientation toward non-discrimination was measured by differentiating promotion and prevention emotions when anticipating a non-discriminatory (studies 1 and 2) and a discriminatory interaction with homosexuals (study 2). Study 3 assessed attitude toward non-discrimination through a social dominance orientation (SDO) scale and manipulated experimentally regulatory focus. Across the three studies, social support was manipulated by informing participants that either a majority or a minority of the Swiss population supported non-discrimination in general (study 1), or specifically toward homosexuals (studies 2 and 3). Results showed more positive attitudes toward homosexuals when non-discriminatory participants were regulated in terms of prevention focus and non-discrimination was supported by a majority, and when non-discriminatory participants were regulated in terms of promotion focus and non-discrimination was supported by a minority. These findings are consistent with a regulatory fit perspective on the interplay between regulatory focus and social support.

Keywords
  • Intergroup attitudes
  • Regulatory fit
  • Regulatory focus
  • Social support
  • Sexual prejudice
Citation (ISO format)
FALOMIR PICHASTOR, Juan Manuel et al. A regulatory fit perspective in majority versus minority support to attitudes toward homosexuals. In: Group processes & intergroup relations, 2011, vol. 14, n° 1, p. 45–62. doi: 10.1177/1368430210376077
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Article (Published version)
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Identifiers
ISSN of the journal1368-4302
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