This study looks at how self-sexualization (voluntary internalization of sexualization onto the self; Choi & Delong, 2019), when directed toward male approval and attention, influences intention to engage in feminist collective action. This research consists of 329 cisgender women aged 18 to 40 years old who read and responded to short scenarios that manipulated the presence and target of self-sexualization. We hypothesised that self-sexualizing for men (compared to self-sexualization for self and non-self-sexualization), would reduce feminist collective action intentions (H1), since participants would feel greater advantages of being a woman (H2), and this effect would be particularly strong for women that endorse benevolent sexism (H3). Results did not support a direct effect of self-sexualization for men on feminist collective action intention but found an indirect effect through the perceived advantages of being a woman. Benevolent sexism did not fully moderate the expected relationships.