Traditional masculinity norms are generally defined as hegemonic because they contribute to maintaining men's favorable position in the gender hierarchy. Nevertheless, many observers argue that traditional masculinity norms are fading away under the pressure of feminist movements and are being replaced by more progressive, non-hegemonic masculinity norms. The present research examines men's perceptions of how traditional masculinity norms are viewed by three reference groups: society as a whole, other men, and women. We assessed these perceptions via two experiments based on the self-presentation paradigm and involving American (N=161) or British (N=160) men. Participants in both experiments perceived traditional masculinity as being valued by other men but not by society as a whole or by women. We discuss the implications of these findings in the light of current changes in masculinity norms.