en
Master
English

Evaluating the localisation and usability of multilingual websites in the Swiss banking industry

ContributorsIsch, Ilona
Master program titleMaîtrise universitaire en traduction mention traduction et technologies
Defense date2020
Abstract

In the context of the growing importance of multilingual websites for international or interregional businesses, this study conducts a usability inspection of websites in the Swiss banking industry. The researcher tests web pages of 20 different Swiss banks in German, French and English for their compliance with usability guidelines. A heuristic checklist was used to analyse the data set with a focus on (1) technical and structural issues, (2) linguistic issues, and (3) the internal search function. Results show that in general usability guidelines are highly respected, although the internal search function could be much improved. Only a small difference between the language versions could be detected: English language pages contain a smaller error margin than the other languages do, while the ‘contact' pages, in comparison with the ‘about us' pages and the ‘home' pages, are the least error prone.

eng
Keywords
  • Web localisation
  • Usability inspection
  • Heuristic evaluation
  • Web desigb
  • Banking websites
Citation (ISO format)
ISCH, Ilona. Evaluating the localisation and usability of multilingual websites in the Swiss banking industry. 2020.
Main files (1)
Master thesis
accessLevelRestricted
Identifiers
  • PID : unige:132654
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21downloads

Technical informations

Creation03/19/2020 2:03:00 PM
First validation03/19/2020 2:03:00 PM
Update time03/15/2023 9:16:54 PM
Status update03/15/2023 9:16:53 PM
Last indexation05/05/2024 4:34:44 PM
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