Evaluating the localisation and usability of multilingual websites in the Swiss banking industry

Diplôme Master Evaluating the localisation and usability of multilingual websites in the Swiss banking industry eng 2020 author Isch Ilona 857656 director Morado Vazquez Lucia 0000-0002-0834-0734 792640 In the context of the growing importance of multilingual websites for international or interregional businesses, this study conducts a usability inspection of websites in the Swiss banking industry. The researcher tests web pages of 20 different Swiss banks in German, French and English for their compliance with usability guidelines. A heuristic checklist was used to analyse the data set with a focus on (1) technical and structural issues, (2) linguistic issues, and (3) the internal search function. Results show that in general usability guidelines are highly respected, although the internal search function could be much improved. Only a small difference between the language versions could be detected: English language pages contain a smaller error margin than the other languages do, while the ‘contact' pages, in comparison with the ‘about us' pages and the ‘home' pages, are the least error prone. Web localisation Usability inspection Heuristic evaluation Web desigb Banking websites Dewey 418.02 Dewey 410.2 Maîtrise universitaire en traduction mention traduction et technologies 112 Département de traitement informatique multilingue 92 false ece9c4f2-e60e-433b-ad68-bd52c0828cca Master thesis Restricted Mémoire_Isch_Ilona.pdf 1485711 application/pdf restrictedAccess Faculté de traduction et d'interprétation / Département de traitement informatique multilingue

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Evaluating the localisation and usability of multilingual websites in the Swiss banking industry				2020	208	25

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Isch, Ilona