The Swiss media landscape reflects Switzerland's society. Although there are some debates over concentration, media concentration is not considered by many stakeholders to be a major issue in Switzerland:the Federal Council in 2010 rejected further regulation, saying that the sector was sufficiently self-regulated. Moreover, concentration is correlated with the market size: as Switzerland is a small country, high concentration indices should be expected. This article observes that, in general, concentration is relatively low, especially if we take into account this important specificity.