Although, historically, there have always been travellers crossing the Balkan Peninsula, Todorova (1994) notes that early travellers were usually heading for important centres such as Constantinople or Jerusalem, and considered South-East Europe as a peripheral place where people were just passing through. The region is only really discovered in the eighteenth century along with an increasing interest in the East. More organised forms of tourism appear at the beginning of the nineteenth century, emerging first around railway lines and thermal therapy resources, and then expanding towards the coastlines. A large part of these developments took place in Croatia and the ‘Dalmatian Riviera', but other regions also experienced the arrival of visitors and the first organised trip in Bosnia was proposed by Thomas Cook & Sons in 1898.