Google has developed very important innovations and has a comparative advantage through a very favorable market structure in Switzerland, as in many other countries. The Google model is so strong that it is now more and more adopted and integrated into the media model. Getting traffic, audience, data is becoming a dominant activity of media. We have proposed a new model (ATDM) which constitutes a great shift, a mutation for the media. Is the new press an industry dominated by the goal to produce information or to develop traffic and data?