UNIGE document Conference Presentation
previous document  unige:81943  next document
add to browser collection
Title

Media “googlization”: The case of the Swiss media model and the press

Authors
Bourgeois, Dominique
Presented at IMMAA International Media Management Academic Association Conference. Moscow - 17-18 September - . 2015
Abstract Google has developed very important innovations and has a comparative advantage through a very favorable market structure in Switzerland, as in many other countries. The Google model is so strong that it is now more and more adopted and integrated into the media model. Getting traffic, audience, data is becoming a dominant activity of media. We have proposed a new model (ATDM) which constitutes a great shift, a mutation for the media. Is the new press an industry dominated by the goal to produce information or to develop traffic and data?
Full text
Presentation (Author postprint) (295 Kb) - public document Free access
Structures
Citation
(ISO format)
BADILLO, Patrick-Yves, BOURGEOIS, Dominique. Media “googlization”: The case of the Swiss media model and the press. In: IMMAA International Media Management Academic Association Conference. Moscow. 2015. https://archive-ouverte.unige.ch/unige:81943

216 hits

230 downloads

Update

Deposited on : 2016-03-18

Export document
Format :
Citation style :