Goal hierarchies as antecedents of market structure
ContributorsPaulssen, Marcel; Bagozzi, Richard P.
Published inPsychology & marketing, vol. 23, no. 8, p. 689-709
Publication date2006
Abstract
Affiliation
Citation (ISO format)
PAULSSEN, Marcel, BAGOZZI, Richard P. Goal hierarchies as antecedents of market structure. In: Psychology & marketing, 2006, vol. 23, n° 8, p. 689–709. doi: 10.1002/mar.20124
Main files (1)
Article (Published version)
Identifiers
- PID : unige:76560
- DOI : 10.1002/mar.20124
ISSN of the journal0742-6046