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An Exploratory Inquiry on the Antecedents of Prestige Judgments

Contributors

Czellar, Sandor

Collection

  • Cahiers de recherche; 2001.10

Publication date

2001

Abstract

How do consumers evaluate the prestige of a person or an object ? This paper proposes an empirical exploration of this question from a symbolic interactionist point of view. On the basis of in-depth interviews with consumers, a conceptual model is proposed. The findings highlight the key role of (1) the perception of unique human achievement; (2) the interpretation of socially shared symbols and (3) reference group influence in the formation of subjective prestige judgments. The informant's expertise, self-monitoring style and socio-cultural factors moderate the relationships between these constructs. The results point to similar mechanisms for the perceived prestige of people and inanimate objects. The paper ends with a discussion of the limits of the study and future research directions.

UNIGE affiliation entities

Citation (ISO format)

CZELLAR, Sandor. An Exploratory Inquiry on the Antecedents of Prestige Judgments. 2001

Main files (1)

Report

Identifiers

  • PID : unige:5837
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1006downloads

Technical informations

Creation

15/04/2010 12:20:36

First validation

15/04/2010 12:20:36

Update

14/03/2023 15:26:47

Status update

14/03/2023 15:26:47

Last indexation

29/10/2024 14:24:17
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