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Title

A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe

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Year 2002
Collection Cahiers de recherche; 2002.22
Abstract In response to a call by Gangestad and Snyder (2000), this paper is a preliminary step in the investigation of status-oriented motivation in self-monitoring theory. A word association task with four student samples (US, UK, Quebec and Switzerland) shows that the nature of the link between prestige-related knowledge and self-monitoring level varies substantially between the four national samples. Future research should therefore take into account cultural factors when studying the role of prestige as a motivation behind self-monitoring. A series of research questions resulting from the study are discussed in the paper.
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CZELLAR, Sandor. A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe. 2002 https://archive-ouverte.unige.ch/unige:5825

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Deposited on : 2010-04-15

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