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A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe

ContributorsCzellar, Sandor
Collection
  • Cahiers de recherche; 2002.22
Publication date2002
Abstract

In response to a call by Gangestad and Snyder (2000), this paper is a preliminary step in the investigation of status-oriented motivation in self-monitoring theory. A word association task with four student samples (US, UK, Quebec and Switzerland) shows that the nature of the link between prestige-related knowledge and self-monitoring level varies substantially between the four national samples. Future research should therefore take into account cultural factors when studying the role of prestige as a motivation behind self-monitoring. A series of research questions resulting from the study are discussed in the paper.

Citation (ISO format)
CZELLAR, Sandor. A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe. 2002
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accessLevelPublic
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  • PID : unige:5825
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