A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe

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Title		A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe
Author		Czellar, Sandor
Year		2002
Collection		Cahiers de recherche; 2002.22
Abstract		In response to a call by Gangestad and Snyder (2000), this paper is a preliminary step in the investigation of status-oriented motivation in self-monitoring theory. A word association task with four student samples (US, UK, Quebec and Switzerland) shows that the nature of the link between prestige-related knowledge and self-monitoring level varies substantially between the four national samples. Future research should therefore take into account cultural factors when studying the role of prestige as a motivation behind self-monitoring. A series of research questions resulting from the study are discussed in the paper.
Full text		Report (Published version) - Free access
Structures		Faculté d'économie et de management
Citation (ISO format)		CZELLAR, Sandor. A Link between Self-monitoring and Prestige-related Consumer Knowledge? Preliminary Evidence from North America and Europe. 2002 https://archive-ouverte.unige.ch/unige:5825