Consumer Attitude Towards Brand Extensions : An Integrative model and research propositions
ContributorsCzellar, Sandor
Collection
- Cahiers de recherche; 2002.14
Publication date2002
Abstract
Affiliation
Citation (ISO format)
CZELLAR, Sandor. Consumer Attitude Towards Brand Extensions : An Integrative model and research propositions. 2002
Main files (1)
Report
Identifiers
- PID : unige:5808