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Creating Societal Benefits and Corporate Profits

Gomez, Peter
Zimmermann, Alexander
Published in MIT Sloan management review. 2014, vol. 55, no. 3
Abstract The odds of launching a new business that creates value for both the company and the public can be improved with good planning. An in-depth analysis of how four companies created for-profit initiatives that also have high societal value suggests that each followed a similar step-by-step process to achieve what the researchers call synergistic value creation. Those steps include establishing cross-business incubators and installing multi-perspective monitoring systems.
Keywords SustainabilityInnovationStrategyNew product developmentCorporate social responsibility
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RAISCH, Sebastian et al. Creating Societal Benefits and Corporate Profits. In: MIT Sloan management review, 2014, vol. 55, n° 3. https://archive-ouverte.unige.ch/unige:47598

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Deposited on : 2015-03-05

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