Professional article
Open access

Creating Societal Benefits and Corporate Profits

Published inMIT Sloan management review, vol. 55, no. 3
Publication date2014

The odds of launching a new business that creates value for both the company and the public can be improved with good planning. An in-depth analysis of how four companies created for-profit initiatives that also have high societal value suggests that each followed a similar step-by-step process to achieve what the researchers call synergistic value creation. Those steps include establishing cross-business incubators and installing multi-perspective monitoring systems.

  • Sustainability
  • Innovation
  • Strategy
  • New product development
  • Corporate social responsibility
Citation (ISO format)
RAISCH, Sebastian et al. Creating Societal Benefits and Corporate Profits. In: MIT Sloan management review, 2014, vol. 55, n° 3.
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Article (Published version)
  • PID : unige:47598
ISSN of the journal1532-8937

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