Risk as moderator of the trust-loyalty relationship
ContributorsPaulssen, Marcel; Roulet, Raphaël; Wilke, Sina
Published inEuropean journal of marketing, vol. 48, no. 5/6, p. 964-981
Publication date2014
Affiliation entities
Citation (ISO format)
PAULSSEN, Marcel, ROULET, Raphaël, WILKE, Sina. Risk as moderator of the trust-loyalty relationship. In: European journal of marketing, 2014, vol. 48, n° 5/6, p. 964–981. doi: 10.1108/EJM-11-2011-0657
Main files (1)
Article (Published version)
Identifiers
- PID : unige:45371
- DOI : 10.1108/EJM-11-2011-0657
Journal ISSN0309-0566
