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Scientific article
English

Risk as moderator of the trust-loyalty relationship

Published inEuropean journal of marketing, vol. 48, no. 5/6, p. 964-981
Publication date2014
Citation (ISO format)
PAULSSEN, Marcel, ROULET, Raphaël, WILKE, Sina. Risk as moderator of the trust-loyalty relationship. In: European journal of marketing, 2014, vol. 48, n° 5/6, p. 964–981. doi: 10.1108/EJM-11-2011-0657
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ISSN of the journal0309-0566
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