Proceedings chapter
Analyse exploratoire du construit de don
ContributorsBergadaà, Michelle; Urien, Bertrand
Presented atVenice (Italy), 24th-25th January 2014
Published inESCP-Europe & Ca' Foscari University Venezia (Ed.), 13th International Marketing Trends Conference, p. 1-29
PublisherVenice : Jean-Claude Andreani
Publication date2014
Affiliation entities
Citation (ISO format)
BERGADAÀ, Michelle, URIEN, Bertrand. Analyse exploratoire du construit de don. In: 13th International Marketing Trends Conference. ESCP-Europe & Ca” Foscari University Venezia (Ed.). Venice (Italy). Venice : Jean-Claude Andreani, 2014. p. 1–29.
Main files (1)
Proceedings chapter (Published version)
Identifiers
- PID : unige:44896
Additional URL for this publicationhttp://www.marketing-trends-congress.com/archives/2014/pages/PDF/185.pdf
ISBN978-2-9532811-2-7
