Proceedings chapter
Implication durable à l'égard du shopping et attitudes à l'égard de l'achat en ligne : un modèle exploratoire = Enduring involvement with shopping and attitudes towards on-line shopping : an exploratory model
ContributorsBergadaà, Michelle; Dampérat, Maud; Coraux, Grégory
Presented atVenice (Italy), 17-19 january 2008
Published inUniversità Ca' Foscari. Dipartimento di Economia e Direzione Aziendale (Ed.), 7th International Congress Marketing Trends, p. 1-23
PublisherVenezia : Università Ca' Foscari
Publication date2008
NoteUne partie du document est en anglais
Affiliation entities
Citation (ISO format)
BERGADAÀ, Michelle, DAMPÉRAT, Maud, CORAUX, Grégory. Implication durable à l’égard du shopping et attitudes à l’égard de l’achat en ligne : un modèle exploratoire = Enduring involvement with shopping and attitudes towards on-line shopping : an exploratory model. In: 7th International Congress Marketing Trends. Università Ca” Foscari. Dipartimento di Economia e Direzione Aziendale (Ed.). Venice (Italy). Venezia : Università Ca” Foscari, 2008. p. 1–23.
Main files (1)
Proceedings chapter (Published version)
Identifiers
- PID : unige:42051
Additional URL for this publicationhttp://www.escp-eap.net/conferences/marketing/2008_cp/Materiali/Paper/Fr/Bergadaa_Damperat_Coraux.pdf
ISBN9782953281101
