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Implication durable à l'égard du shopping et attitudes à l'égard de l'achat en ligne : un modèle exploratoire = Enduring involvement with shopping and attitudes towards on-line shopping : an exploratory model

Published in7th International Congress Marketing Trends, Editors Università Ca' Foscari. Dipartimento di Economia e Direzione Aziendale, p. 1-23
Presented at Venice (Italy), 17-19 january 2008
PublisherVenezia : Università Ca' Foscari
Publication date2008
NoteUne partie du document est en anglais
Citation (ISO format)
BERGADAÀ, Michelle, DAMPÉRAT, Maud, CORAUX, Grégory. Implication durable à l’égard du shopping et attitudes à l’égard de l’achat en ligne : un modèle exploratoire = Enduring involvement with shopping and attitudes towards on-line shopping : an exploratory model. In: 7th International Congress Marketing Trends. Venice (Italy). Venezia : Università Ca” Foscari, 2008. p. 1–23.
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Proceedings chapter (Published version)
accessLevelPublic
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  • PID : unige:42051
ISBN9782953281101
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