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Being similar versus being equal: Intergroup similarity moderates the influence of ingroup norms on discrimination and prejudice

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Published in British Journal of Social Psychology. 2009, vol. 48, no. 2, p. 253-273
Abstract In 2 studies, we examined the influence of in-group norms of anti- and pro-discrimination on prejudice and discrimination as a function of intergroup similarity (Studies 1 and 2) and in-group identification (Study 2). Intergroup similarity decreased prejudice and discrimination when in-group norm prescribed discrimination, whereas it increased prejudice and discrimination when in-group norm proscribed discrimination (Study 1). This pattern was most apparent in highly identified in-group members (Study 2). The paradoxical effect of the anti-discrimination norm in the high similarity condition (i.e., an increase in discrimination) is interpreted as a response to the threat this situation introduces to in-group distinctiveness.
Keywords Social influenceAnti-discrimination normPro-discrimination normPrejudiceDistinctiveness threatGroup identification
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Research group Groupe de recherche sur l'influence sociale (GRIS)
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GABARROT, Fabrice, FALOMIR PICHASTOR, Juan Manuel, MUGNY, Gabriel. Being similar versus being equal: Intergroup similarity moderates the influence of ingroup norms on discrimination and prejudice. In: British Journal of Social Psychology, 2009, vol. 48, n° 2, p. 253-273. https://archive-ouverte.unige.ch/unige:4062

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Deposited on : 2009-11-20

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