UNIGE document Scientific Article
previous document  unige:38836  next document
add to browser collection
Title

Voters are not fools, or are they? Party prole, individual sophistication and party choice

Authors
Published in European Political Science Review. 2014, p. 1-21
Abstract This article builds on V.O. Key’s postulate that voters are not fools and that they function as an echo chamber reflecting the clarity of alternatives presented to them. We first propose a reassessment of Key’s claim by examining whether and to what extent the impact of issue preferences on the vote choice depends on the clarity of parties’ profile on these issues. Our empirical tests are based on data from the 2007 Swiss election study and cover three different issues that voters may use as decision-making criteria. Our results confirm that the clearer a party’s profile on a given issue, the higher the impact of that issue on the vote for the party. Second, we offer a refinement of Key’s argument by arguing that voters’ political sophistication conditions the strength of issue voting. Empirical evidence supports this argument, but shows that the effect of political sophistication is curvilinear: sophistication exerts a stronger mediating role when a party has a moderately clear profile than when it has a low or high profile.
Keywords Party choiceParty profilePolitical sophisticationSwitzerland
Identifiers
Full text
Article (Published version) (460 Kb) - document accessible for UNIGE members only Limited access to UNIGE
Structures
Citation
(ISO format)
GERBER, Dominik Andréas, NICOLET, Sarah, SCIARINI, Pascal. Voters are not fools, or are they? Party prole, individual sophistication and party choice. In: European Political Science Review, 2014, p. 1-21. https://archive-ouverte.unige.ch/unige:38836

382 hits

8 downloads

Update

Deposited on : 2014-07-22

Export document
Format :
Citation style :