The authors demonstrate optimal control of the propagation of ultrashort, ultraintense (multiterawatt) laser pulses in air over distances up to 36m in a closed-loop scheme. They optimized three spectral ranges within the white-light continuum as well as the ionization efficiency. Optimization results in signal enhancements by typical factors of 2 and 1.4 for the target parameters. The optimization results in shorter pulses by reducing their chirp in the case of white-light continuum generation, while they correct the pulse from its defects and set the filamentation onset near the detector as far as air ionization is concerned.