European universities are faced with important issues, in particular an ageing population, a decrease in the number of learners per institution, globalization and competition. At the same time, physical mobility represents one of the most successful projects of the European Union. Since physical mobility is rather demanding in financial and organizational terms, only 4% of learners from European higher education institutions can benefit from the programme today. European higher education and continuing education institutions have to develop their offers, taking into account the paradigm of an ageing population and the need for professional reconversions or specialisations. The case of the University of Geneva's continuing education courses is discussed – with a majority offered in a face-to-face format. Starting from there we move to the European context in terms of LLL and virtual mobility. Scenarios, taken from the VIRQUAL - Virtual Mobility and European Qualification Framework – European project (VIRQUAL website, 2010), show how it could all work and fit together, across countries, across generations and across contexts