en
Master
English

The Translator, The Company, and the Corporate Language : The Changing Role of English Translators in the Corporate World

Master program titleMaîtrise universitaire en Traduction : Mention Traduction spécialisée
Defense date2013
Abstract

A look at the changing role of translators in the English-dominated corporate world, with a case study on the rebranding of PricewaterhouseCoopers to PwC. Emphasis is placed on how translators must adapt to the changing job market and suggestions are given for how translators can better position their team to be more visible in the company. The editing work on an English template for PwC to make it "verbal identity compliant" is outlined in the final section.

eng
Citation (ISO format)
CABARDOS, Anique-Marie. The Translator, The Company, and the Corporate Language : The Changing Role of English Translators in the Corporate World. 2013.
Main files (1)
Master thesis
accessLevelPrivate
Identifiers
  • PID : unige:33081
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Creation12/18/2013 11:38:00 AM
First validation12/18/2013 11:38:00 AM
Update time03/14/2023 8:50:00 PM
Status update03/14/2023 8:50:00 PM
Last indexation01/29/2024 8:02:53 PM
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