A look at the changing role of translators in the English-dominated corporate world, with a case study on the rebranding of PricewaterhouseCoopers to PwC. Emphasis is placed on how translators must adapt to the changing job market and suggestions are given for how translators can better position their team to be more visible in the company. The editing work on an English template for PwC to make it "verbal identity compliant" is outlined in the final section.