In the chicken, a high degree of heterogeneity at the protein level has been reported for the creatine kinase-type B (B-CK). Here we show that the two B-CK isoproteins, Ba- and Bb-CK, are encoded by two mRNAs, which are derived from a single copy gene by a stochastic alternative splicing mechanism. The transcription of the single hnRNA is directed by a complex promoter region containing a stretch of sequences which is highly conserved among all the B-CK genes known to date. This stretch encompasses a putative binding site for the TA-rich DNA-binding protein (Hobson, G. M., Mitchell, M. T., Molloy, G. R., and Pearson, M. L. (1988) Nucleic Acids Res. 16, 8925-8944) which is located in the distal part of the promoter region, while the proximal portion containing the TATA-box used in vivo is not conserved between chicken and mammals. The two isoproteins arising from this gene contain distinct N-terminal portions. According to comparative analysis, Bb-CK is the form which is homologous to the mammalian B-CKs, whereas Ba-CK shows some sequence features unique among all other vertebrate cytosolic creatine kinases characterized so far.