Key messages/findings: The main aim of developing a food concept in MNC is to be able to create innovative, competitive, and sustainable food products. In R&D centers, there are several identified models describing ongoing innovation processes and what actors lead them (experts, consumers, sustainability). NR-Lausanne showcases Nestlé’s capacity for innovation. It is the central R&D center in the entire group that answers demands from various brands, and that works on the global objectives of Nestlé. Therefore, this case study identified several key points.