Cultural and media diversity is multifaceted in Switzerland. Linguistics: The German-speaking part of Switzerland, comprising 17 out of 26 cantons, is home today to the principal publishers situated in Zurich: Ringier, Tamedia and NZZ Gruppe. Tamedia, who acquired Edipresse, the sole French-speaking press conglomerate of importance, dominate the print media market with the free 20 Minutes – 20 Minuten, a veritable “success story” which attracts more than 1.4 million readers for 5 out of 7 days weekly. Moreover, 20 minutes - 20 Minuten is the only title which could be considered as "national" by its distribution in a Swiss market characterized by the absence of "National Daily Press". Two titles can claim the title of "daily paper": Neue Zürcher Zeitung and Le Temps. Their respective audiences of 300,000 and 140,000 readers are stable. With nearly 200 titles in 2009 compared to a little more than 400 in 1939, Switzerland has been in a slow but continuous process of concentration of the print media for several decades. The number of titles per capita is still very high. French-speaking Switzerland has about fifteen titles for less than 1,4 million inhabitants. The regional daily press is undergoing erosion of its audience, if only because of the aging of its readership and non-generational renewal. Subscribers are disappearing. The Sunday market, with 5 titles in German-speaking Switzerland and 1 title in French-speaking Switzerland, is the most dynamic and indeed the most attractive for the double reader-advertising market. The magazine press is undergoing a period of change. There is a paradoxical situation: newspapers are suffering but the global reading of print media (without magazines but including those that are free ) has strongly increased.