Examining if sending text messages to thank blood donors for saving lives is a “great idea”? Evidence from a randomized field experiment

Moussaoui, Lisa; Herren-Vichet, Joëlle; Baldelli, Serena; Waldvogel, Sophie; Desrichard, Olivier

doi:10.1080/10495142.2018.1526753

Scientific article

English

Examining if sending text messages to thank blood donors for saving lives is a “great idea”? Evidence from a randomized field experiment

ContributorsMoussaoui, Lisa

; Herren-Vichet, Joëlle; Baldelli, Serena; Waldvogel, Sophie; Desrichard, Olivier

Published inJournal of Nonprofit & Public Sector Marketing, vol. 31, no. 5, p. 486-506

Publication date2019

Affiliation entities

Faculté de psychologie et des sciences de l'éducation / Section de psychologie

Research groups

Groupe de recherche en psychologie de la santé (GREPS)

Citation (ISO format)

MOUSSAOUI, Lisa et al. Examining if sending text messages to thank blood donors for saving lives is a “great idea”? Evidence from a randomized field experiment. In: Journal of Nonprofit & Public Sector Marketing, 2019, vol. 31, n° 5, p. 486–506. doi: 10.1080/10495142.2018.1526753

Article (Published version)

Identifiers

PID : unige:152300
DOI : 10.1080/10495142.2018.1526753

Additional URL for this publicationhttps://www.tandfonline.com/doi/full/10.1080/10495142.2018.1526753

Journal ISSN1049-5142

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Creation07/06/2021 10:45:00

First validation07/06/2021 10:45:00

Update16/03/2023 00:43:46

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Examining if sending text messages to thank blood donors for saving lives is a “great idea”? Evidence from a randomized field experiment

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