It is acknowledged that culture plays a key role in the translation-making process. The present paper aims to investigate how the Italian language/culture, localization conventions, Geert Hofstede's (1991), and in minor part Edward T. Hall's (1976) theories, as well as Starbucks' related conventions influenced the localization process of Starbucks' website (US) into Italian. In the first part of the paper we introduced Starbucks, i.e. its history and the values the brand relies on, although major attention was placed on the brand's arrival in Italy and the reactions of both the market and Italian consumers. Moreover, an interview with Giampaolo Grossi, General manager of the Starbucks Reserve Roastery in Milan, elucidated the reasons that led to the brand's diffusion in Italy as late as 2018. The theoretical part of the present paper is represented by a brief explanation of the localization conventions, as well as by the description of Hofstede's six dimensions' theory and their application to websites, as in the work by Singh and Pereira (2005), which also takes in account Hall's theory (1976).