In my thesis, I addressed the impact of media and technology use on attention when directed towards stimuli that are highly relevant in day-to-day life (i.e., facial expressions of emotions). The main study employed behavioral and brain measures to examine the ability to selectively allocate attention to emotional stimuli as a function of long-term experience with action video games. The second study investigated the relationship between individual differences in task-based measures of attention to emotional stimuli and indices of habitual media consumption. The third study employed behavioral and brain measures to explore gender differences on attention by comparing males and females matched for their regular media usage. Together, results suggest that the link between technology and attention differs depending on the type of experience: while engaging with multiple streams of media and total hours of media each relates to negative outcomes, playing action video games is associated with positive outcomes.