Past research indicate that priming religious concepts activates either universal or ingroup-focused social behaviors. However, the mechanisms behind these behaviors are not completely clear, although several explanations were proposed. In the present study, we tested how priming procedure using subjective representation of religious concepts affect universal and ingroup prosociality. In two studies, Christians and Unaffiliates were primed with their own characteristics of God or Church and tested with universal and ingroup generosity measures. Over the two studies, we found spares evidences to fulfill our predictions, indicating a possible crucial effect of affiliation and context. Yet, results support possible effects of mental representations on social behaviors induced by religious priming.