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Stereotype change following exposure to counter‐stereotypical media heroes

Published in Journal of Broadcasting. 1970, vol. 15, no. 1, p. 91-100
Abstract What happens when our stereotypes of “good guys” and “bad guys” are disturbed by being exposed to pictures that contradict these stereotypes? In the following study, it was shown that presenting dark‐haired, dark‐eyed male actors as heroes led to more positive evaluations of this stereotype category. Dr. Klaus R. Scherer is assistant professor in the Department of Psychology of the University of Pennsylvania.
Keywords HeroesMediaStereotype
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Research group Affective sciences
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SCHERER, Klaus R. Stereotype change following exposure to counter‐stereotypical media heroes. In: Journal of Broadcasting, 1970, vol. 15, n° 1, p. 91-100. doi: 10.1080/08838157009363629

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Deposited on : 2018-01-30

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