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Scientific article
English

Stereotype change following exposure to counter‐stereotypical media heroes

ContributorsScherer, Klaus R.orcid
Published inJournal of Broadcasting, vol. 15, no. 1, p. 91-100
Publication date1970
Abstract

What happens when our stereotypes of “good guys” and “bad guys” are disturbed by being exposed to pictures that contradict these stereotypes? In the following study, it was shown that presenting dark‐haired, dark‐eyed male actors as heroes led to more positive evaluations of this stereotype category. Dr. Klaus R. Scherer is assistant professor in the Department of Psychology of the University of Pennsylvania.

Keywords
  • Heroes
  • Media
  • Stereotype
Affiliation Not a UNIGE publication
Research group
Citation (ISO format)
SCHERER, Klaus R. Stereotype change following exposure to counter‐stereotypical media heroes. In: Journal of Broadcasting, 1970, vol. 15, n° 1, p. 91–100. doi: 10.1080/08838157009363629
Main files (1)
Article (Published version)
accessLevelRestricted
Identifiers
ISSN of the journal0021-938X
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