Evaluating localization and usability of multilingual professional hair care websites

Diplôme Master Evaluating localization and usability of multilingual professional hair care websites eng 2023 author Modenese Gaia 880462 director Morado Vazquez Lucia 0000-0002-0834-0734 792640 Département de traitement informatique multilingue (TINFM) The present study focuses on the websites of two professional hair care brands: Wella Professionals and Kérastase. The aim of the study is to evaluate the compliance level of the International and the Italian localized homepages of the two websites to a set of heuristic guidelines developed by Andreu-Vall and Marcos (2012). The assessment tool is composed of five groups of guidelines addressing the most important features of web usability. Results show that usability guidelines are highly respected most of the time. However, the Italian localized homepages of both brands obtained a lower score than the international ones. Moreover, analysis shows that there is also a difference between the results obtained by the websites of Wella Professionals and Kérastase that are consistent with the difference in terms of net revenue of the respective companies. Web localization Website usability Heuristic evaluation Comparative study Beauty industry Dewey 410.2 Maîtrise universitaire en traduction et technologies 112 Département de traitement informatique multilingue 92 false 6b2dd4c8-41e4-454d-8a5c-48c409385824 Master thesis Restricted MasterThesis_ModeneseGaia_1.9.2023.pdf 2545641 application/pdf b4f5b92c7824ab87a1f25397b730be53d8341b007a21c7a1ff201b6db6d80697 restrictedAccess Faculté de traduction et d'interprétation / Département de traitement informatique multilingue

Title	Published in	Access level	OA Policy	Year	Views	Downloads

Evaluating localization and usability of multilingual professional hair care websites				2023	144	15

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