Web Localization and Personalization in the Video on Demand market (VOD): The case of Netflix in the US, UK, Italy and Switzerland

Diplôme Master Web Localization and Personalization in the Video on Demand market (VOD): The case of Netflix in the US, UK, Italy and Switzerland eng 2024 author Rosales Gutierrez Dina Alejandra 871044 director Rodriguez Vazquez Silvia 0000-0002-9945-5544 722101 Département de traitement informatique multilingue (TINFM) In recent years, streaming platforms have become increasingly important and nowadays they play a pivotal role in our everyday lives. Among all the options present on the web, the undeniable winner and most popular platform has proven to be Netflix. By conducting a comparative study on the localization and personalization strategy employed in four different locales (UK vs US and IT vs IT-CH) by Netflix, this research aimed to shed light on the multilingual content present on the platform and inquire into the user’s preferences, habits, and frequency of use regarding Netflix’s localization and a selection of personalization features available in these markets. Web localization Personalization VOD Netflix Subtitling Dubbing Recommender system Dewey 410.2 Maîtrise universitaire en traduction et technologies 112 Département de traitement informatique multilingue 92 false 8b23a7c0-40c8-4080-bdd4-747ecb9b8aeb Master thesis Restricted Rosales_final_thesis.pdf 5210249 application/pdf 074e24f10baab597b1bc133a0708a9a48e3b5fa32b1fb799d5d6a5f58dc35a8f restrictedAccess Faculté de traduction et d'interprétation / Département de traitement informatique multilingue

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Web Localization and Personalization in the Video on Demand market (VOD): The case of Netflix in the US, UK, Italy and Switzerland				2024	197	14

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Rosales Gutierrez, Dina Alejandra

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