Adaptación cultural en la localización web : Caso de estudio de los sitios web turísticos oficiales de cinco países de la Unión Europea

Diplôme Master Adaptación cultural en la localización web : Caso de estudio de los sitios web turísticos oficiales de cinco países de la Unión Europea spa 2020 author Echavarria Ortiz Catalina 850299 director Morado Vazquez Lucia 0000-0002-0834-0734 792640 Cultural adaptation in web localization has been a widely studied topic and theorists agree on their positively influence on the way users receive the localized product. The aim of this research is to analyse cultural adaptation in the localization in five countries of the European Union official tourist websites. The method employed was designed for the evaluation of websites cultural adaptation. We have evaluated the presence of four of the five Hofstede's cultural dimensions Hofstede (2001) and we have also identified Hall's dimensions called the high context vs. low context Hall (1989). Our evaluators identified cultural differences between the original website and the localized versions in four of the five evaluated website. These findings confirm that cultural differences between original websites and theirs localized versions are evidenced in the web localization of the studied official tourist websites. Web localization Cultural adaptation Tourism Dewey 410.2 Maîtrise universitaire en traitement informatique multilingue 112 Département de traitement informatique multilingue 92 false af4436d3-2b99-406a-b90e-615a8169b795 Master thesis Restricted Tesina_Catalina_E_20_01_2020.pdf 2502230 application/pdf restrictedAccess Faculté de traduction et d'interprétation / Département de traitement informatique multilingue

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Adaptación cultural en la localización web : Caso de estudio de los sitios web turísticos oficiales de cinco países de la Unión Europea				2020	191	27

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Echavarria Ortiz, Catalina