Customers' Experienced Product Quality: Conceptualization and Operationalization of a Multidimensional Measure of Product Quality

Diplôme Thèse Customers' Experienced Product Quality: Conceptualization and Operationalization of a Multidimensional Measure of Product Quality eng 2020-09-24 author Das Guru Ramesh Roshan 829478 director Paulssen Marcel 682571 10.13097/archive-ouverte/unige:143936 urn:nbn:ch:unige-1439368 GSEM 84 This doctoral thesis explores and builds upon the construct of product quality, which remains unexplored and under-researched for all its significance and importance. Product quality has long been considered the single most determinant factor for any company's long-term success and profitability. Theoretical conceptualization of product quality always stressed its multidimensional nature, yet no theory consistent and generalizable measure of product quality existed. This dissertation aims to contribute to the above mentioned fundamental research gap in the marketing and operations management literature by developing a multidimensional measure of product quality and validating it against the established metrics, which are currently employed to predict customer intentions and behaviors. Product Quality Customer Satisfaction Brand Attachment Longitudinal Validation Scale Development Dewey 650 115 Institute of Management S3 false 250e86cb-a5ee-49c2-8571-4750b8f4460c Thesis Restricted CEPQ_Conceptulization_and_Operationalization_of_a_Multi-Dimesional_Measure_of_Product_Quality.pdf 3364635 application/pdf Private 2022-10-26 8b8dc15b1c4f0236bb402b996a09760aad6ebe26bf2973e7369b7c2c5df399d7 restrictedAccess Faculté d'économie et de management / Institute of Management

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Customers' Experienced Product Quality: Conceptualization and Operationalization of a Multidimensional Measure of Product Quality				2020	918	22

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Das Guru, Ramesh Roshan