La eficacia de la traducción publicitaria

Diplôme Master La eficacia de la traducción publicitaria spa 2013 author Labeikovsky Tatiana 715529 director Goin Othon Andrea 23510 This research studies the effectiveness of translated advertising material. Here, effectiveness is based on how oriented it is towards the target group, how it conveys the original message and its impact, and the value the final material has as an advertisement. The analysis takes the skopos theory to compare car brochures in English and Spanish, understanding the relationship between the image and the text, the function of the advertising language and the communicative function transmitted in its different sections. It shows that, as any other type of text, comprehension and confirmation are the first and last necessary steps to take during the translation process. It highlights that translators can also work as copywriters, ideally together, to ensure this effectiveness is met. It also stresses the need to consider the translation process as a key element in companies' internationalization strategies to ensure advertising spend is efficient and contributes towards their commercial objectives. Dewey 418.02 Maîtrise universitaire en Traduction : Mention Traduction spécialisée 111 Département de traduction 91 false 52dbab1f-d599-4f49-b718-fe32607f7086 Master thesis Private FINAL 310813.pdf 12179629 application/pdf closedAccess Faculté de traduction et d'interprétation / Département de traduction

Title	Published in	Access level	OA Policy	Year	Views	Downloads

La eficacia de la traducción publicitaria				2013	278	0

Archive ouverte UNIGE

Labeikovsky, Tatiana