Emotions are an integral part of interactions with other people (e.g., colleagues) and objects (e.g. consumer goods). The assessment of emotional reactions is therefore important when striving to understand how to improve such interactions, e.g., when designing positive consumer experiences. central component of emotions, the “feeling component,” is inherently subjective and can only be assessed with self-report measures, such as the Geneva Emotion Wheel (GEW; Scherer, 2005). The aim of the current study was to empirically justify the theoretically derived placement of 40 emotion labels in the GEW prototype version 2.0. In a forthcoming chapter (see Scherer, Shuman, Fontaine, & Soriano, 2013), the further development of the GEW based on ratings across emotion components (and even in different language groups) is described. Geneva Emotion Wheel Rating Study (PDF Download Available). Available from: https://www.researchgate.net/publication/280880848_Geneva_Emotion_Wheel_Rating_Study [accessed Aug 31, 2017].