Greece occupies an old and exceptional place in the European geographic imaginary, as well as in the histories of both tourism and photography. This case study allows an analysis of the relationship between photography, geographical imaginaries, and tourism in one of its earliest manifestations, that is the manner in which images were perceived and then disseminated through mass media in the 1920s and 1930s to instill a vision of Greece that would promote tourism, several decades before the rise of mass tourism more broadly. The work and career of the Genevan photographer Fred Boissonnas can help us understand the manufacture and deployment of this imaginary by inscribing this process in time, deciphering its media, and identifying its actors and their social, political and economic motivations.