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Title

Media challenges and strategies in Romandie and Ticino
Author
Salerno, Sébastien
Published in Studies in Communication Sciences. 2016, vol. 16, no. 1, p. 2-7
Abstract This study concerns the changes experienced by the media companies in French-speaking Switzerland (Romandie) and in Italian-speaking Switzerland (Ticino). Based on a series of interviews with managers and editors, this study updates the challenges (technological, economical and journalistic) they are facing and the strategies they are actually implementing to overcome difficulties (decreasing advertising revenues, proliferation of news service providers, etc.). The results show that companies opt for strategies according to their identity and to the level of competition they face. Large groups spread their activities on the internet and bank on mobile readers; small companies bet on the exchanges and on the loyalty of their readers.
Keywords Media companies — French-speaking Switzerland — Ticino — Challenges — Strategies
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Article (Published version) (372 Kb) - document accessible for UNIGE members only Limited access to UNIGE
Other version: http://linkinghub.elsevier.com/retrieve/pii/S1424489616300108
Structures
Faculté des sciences de la société / MediaLAB-Genève, Institut des sciences de la communication, des médias et du journalisme
Faculté des sciences de la société / Département de sociologie
Faculté des sciences de la société / Institut pour la formation permanente en sciences sociales
Citation
(ISO format) 		SALERNO, Sébastien. Media challenges and strategies in Romandie and Ticino. In: Studies in Communication Sciences, 2016, vol. 16, n° 1, p. 2-7. https://archive-ouverte.unige.ch/unige:92122

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Deposited on : 2017-02-27

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