This thesis provides examples of cases where lexis and deixis in French to English translations of bank annual report shareholder letters do not align with the discourse found in English-original (“Anglo”) shareholder letters. It identifies potential traps of which translators should be aware, highlights what English translations of shareholder letters should read like based on examples taken from a large corpus of Anglo annual reports, and proposes more-effective translations that translators could use when they come across “red flag” words, phrases, and/or situations. Above all, it considers the impacts of these lexical and deictic choices in terms of the translations' effectiveness as communication.