This contribution analyzes the public discourse on foreigners and Muslims in Switzerland between 2000 and 2009. In Switzerland, as elsewhere in Europe, the Muslim minority has emerged as the main concern for integration in public discourse. What makes Muslims special in the debate on immigration and integration? How does the public discourse on Muslims differ from the portrayal of foreigners in general? A quantitative content analysis of four Swiss newspapers was conducted covering three direct democratic campaigns. While the demographic composition of the Muslim minority has not changed substantially, the way Muslims are perceived in public discourse did. Certain ethnic groups, which are still categorized as foreigners in 2000, are mainly assigned to the Muslim minority in 2009. The latter is seen as a relatively homogeneous group raising other issues than foreigners. These results should lead to question the current academic and political debate on integration in Switzerland.