The results of the third edition of our Chief Strategy Officer (CSO) Survey, now with more than 150 participants from 14 different European countries, paint a clear picture of the role of the chief strategist. To add value at the firm level, today's CSO must above all be a master of paradoxes. In times of uncertainty, it is no longer a question of "either/or" but of "both/and": both growth and efficiency, speed and rigor, openness and leadership, short-term success and long-term prospects.