Professional article
Open access

Dining in the dark: the importance of visual cues for food consumption and satiety

Published inAppetite, vol. 55, no. 3, p. 710-713
Publication date2010

How important are visual cues for determining satiation? To find out, 64 participants were served lunch in a “dark” restaurant where they ate in complete darkness. Half the participants unknowingly received considerably larger “super-size” portions which subsequently led them to eat 36% more food. Despite this difference, participants' appetite for dessert and their subjective satiety were largely unaffected by how much they had consumed. Consistent with expectations, participants were also less accurate in estimating their actual consumption quantity than a control group who ate the same meal in the light.

  • Food choice
  • Eating in the dark
  • Consumption quantity
  • Overeating
  • Visual cues
Citation (ISO format)
SCHEIBEHENNE, Benjamin, TODD, Peter M., WANSINK, Brian. Dining in the dark: the importance of visual cues for food consumption and satiety. In: Appetite, 2010, vol. 55, n° 3, p. 710–713. doi: 10.1016/j.appet.2010.08.002
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Article (Published version)
ISSN of the journal0195-6663

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