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Translation, Transcreation and Advertising

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Denomination Maîtrise universitaire en traduction : mention traduction spécialisée
Defense Maîtrise : Univ. Genève, 2014
Abstract Are transcreation and high-end, non-literary, or pragmatic, translation one and the same? This dissertation aims to answer this question by analysing Swiss advertisements which use French and English. The final section of the dissertation includes my own translations of Swiss advertisements from French into English.
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BLACK, Bridget. Translation, Transcreation and Advertising. Université de Genève. Maîtrise, 2014. https://archive-ouverte.unige.ch/unige:72764

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Deposited on : 2015-05-23

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