Home Country Characteristics as a Cause of Success and Failure: A Case Study of the Advertising Industry
ContributorsNachum, L.; Rolle, Jean-Daniel
Collection
- Cahiers de recherche; 1995.32
Publication date1995
Abstract
Affiliation entities
Citation (ISO format)
NACHUM, L., ROLLE, Jean-Daniel. Home Country Characteristics as a Cause of Success and Failure: A Case Study of the Advertising Industry. 1995
Identifiers
- PID : unige:5962