Is the notion of "justification" a normative notion? Talk of norms is often understood in the sense of conformity to practical imperatives. This seems to imply that the formation of beliefs has something to do with the way certain actions are chosen. The philosophers who have defended the idea of an ethics of belief have suggested something of this kind. And those who have suggested that the normativity of epistemic justification is due to the conformity to epistemic imperatives defend such a view, which is called the deontological conception of justification. I defend the view that there are epistemological obligations, and that talk of an ethics of belief makes sense. But I disagree with the view that these epistemic obligations are sufficient for justification.