en
Professional article
English

Focus Intensely on a Few Great Innovation Ideas

Published inHarvard business review, vol. 87, no. 10, 32
Publication date2009
Abstract

The companies that consistently generate revenues through innovation - GE, P&G, Nestl , and others - are highly selective about the projects they pursue.

Keywords
  • Growth
  • Innovation
  • Organic growth
  • Leadership
  • Brand value
  • Breakthrough
Citation (ISO format)
RAISCH, Sebastian, VON KROGH, Georg. Focus Intensely on a Few Great Innovation Ideas. In: Harvard business review, 2009, vol. 87, n° 10, p. 32. doi: 10.1225/F0910F
Main files (1)
Article (Published version)
accessLevelRestricted
Identifiers
ISSN of the journal0017-8012
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