Focus Intensely on a Few Great Innovation Ideas

Raisch, Sebastian; Von Krogh, Georg

doi:10.1225/F0910F

Professional article

English

Focus Intensely on a Few Great Innovation Ideas

ContributorsRaisch, Sebastian; Von Krogh, Georg

Published inHarvard business review, vol. 87, no. 10, 32

Publication date2009

Abstract

The companies that consistently generate revenues through innovation - GE, P&G, Nestl , and others - are highly selective about the projects they pursue.

Keywords

Growth
Innovation
Organic growth
Leadership
Brand value
Breakthrough

Affiliation entities

Faculté d'économie et de management / Institute of Management

Citation (ISO format)

RAISCH, Sebastian, VON KROGH, Georg. Focus Intensely on a Few Great Innovation Ideas. In: Harvard business review, 2009, vol. 87, n° 10, p. 32. doi: 10.1225/F0910F

Article (Published version)

Identifiers

PID : unige:48304
DOI : 10.1225/F0910F

Additional URL for this publicationhttps://hbr.org/2009/10/focus-intensely-on-a-few-great-innovation-ideas

Journal ISSN0017-8012

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Update14/03/2023 23:02:37

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Focus Intensely on a Few Great Innovation Ideas

The companies that consistently generate revenues through innovation - GE, P&G, Nestl , and others - are highly selective about the projects they pursue.

Technical informations