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Title

Focus Intensely on a Few Great Innovation Ideas

Authors
Von Krogh, Georg
Published in Harvard Business Review. 2009, vol. 87, no. 10, p. 32
Abstract The companies that consistently generate revenues through innovation - GE, P&G, Nestl , and others - are highly selective about the projects they pursue.
Keywords GrowthInnovationOrganic growthLeadershipBrand valueBreakthrough
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RAISCH, Sebastian, VON KROGH, Georg. Focus Intensely on a Few Great Innovation Ideas. In: Harvard Business Review, 2009, vol. 87, n° 10, p. 32. https://archive-ouverte.unige.ch/unige:48304

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Deposited on : 2015-03-18

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