The electronic absorption spectrum of 3-hydroxyflavone (3HF) in various solvents exhibits a long-wavelength (LW) band, whose origin has been debated. The excited-state dynamics of neutral and basic solutions of 3HF in alcohols upon excitation in this LW band has been investigated using a combination of fluorescence up-conversion and transient electronic and vibrational absorption spectroscopies. The ensemble of results reveals that, in neutral solutions, LW excitation results in the population of two excited species with similar fluorescence spectra but very different lifetimes, namely 40–100 ps and 2–3 ns, depending on the solvent. In basic solutions, the relative concentrations of these species change considerably in favor of that with the short-lived excited state. On the basis of the spectroscopic data and quantum chemistry calculations, the short lifetime is attributed to the excited state of 3HF anion, whereas the long one is tentatively assigned to an excited hydrogen-bonded complex with the solvent. Excited-state intermolecular proton transfer from the solvent to the anion yielding the tautomeric form of 3HF is not operative, as the excited anion decays to the ground state via an efficient nonradiative transition.