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Towards a Typology of Interlinguistic Strategies in Political Communication: The Swiss Political Parties as Case in Point

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Published in Abdel Wahab Khalifa. Translators Have Their Say? Translation and the Power of Agency. Berlin: LIT Verlag. 2014, p. 134-152
Abstract This paper discusses how political actors in multilingual settings can use language in their communication work and what kind of path they follow in order to coordinate a message in several languages. In particular, the paper aims to give a first insight into the different interlinguistic strategies that are actually implemented and to propose a general typology. To do so, the exploratory research applies an empirical approach and focuses on a corpus of periodicals published by Swiss political parties. Five interlinguistic strategies have been revealed: asymmetry, parallelism, separation, bilingual edition and hybridity. A closer look at the strategy distribution for each language pair shows that, while all five strategies can be found for the pair German-French, the pairs German-Italian and French-Italian display a variety of strategies far more restricted; the range is even smaller for the pairs that involve Romansch. However, in each case, not to communicate in one language (asymmetry) is a strategy used by a significant number of political parties.
Keywords Political communicationMultilingual systemsSwitzerlandPolitical partiesInterlinguistic strategiesPolitical periodicals
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BOHN, Véronique Christine. Towards a Typology of Interlinguistic Strategies in Political Communication: The Swiss Political Parties as Case in Point. In: Abdel Wahab Khalifa (Ed.). Translators Have Their Say? Translation and the Power of Agency. Berlin : LIT Verlag, 2014. p. 134-152. https://archive-ouverte.unige.ch/unige:46562

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Deposited on : 2015-02-08

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