Book chapter
The bilingual advertising decision
Contributors
Grin, François
Published in
Peter Wynn Thomas and Jayne Mathias (Ed.), Developing Minority Languages, p. 174-197Publisher
Cardiff : Gomer PressPublication date
2001Keywords
- Minority languages
- Language policy
UNIGE affiliation entities
Citation (ISO format)
GRIN, François. The bilingual advertising decision. In: Developing Minority Languages. Peter Wynn Thomas and Jayne Mathias (Ed.). Cardiff : Gomer Press, 2001. p. 174–197.
Main files (1)
Book chapter (Published version)
Identifiers
- PID : unige:40491
