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Stakeholders in formula one : synergies and divergences

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Published in Sport management and marketing in the 3rd millennium : actes du congrès COSPO 2002. Maroussi (Athènes). 2002, p. 1-10
Keywords Formule 1 (automobile)MerchandisingSponsoringTélécommunications
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PETER, Henry. Stakeholders in formula one : synergies and divergences. In: Sport management and marketing in the 3rd millennium : actes du congrès COSPO 2002. Maroussi (Athènes) : [s.n.], 2002. p. 1-10. https://archive-ouverte.unige.ch/unige:39163

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Deposited on : 2014-08-05

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