Book chapter
Stakeholders in formula one : synergies and divergences
ContributorsPeter, Henry
Published inSport management and marketing in the 3rd millennium : actes du congrès COSPO 2002, p. 1-10
PublisherMaroussi (Athènes)
Publication date2002
Keywords
- Formule 1 (automobile)
- Merchandising
- Sponsoring
- Télécommunications
Affiliation entities
Citation (ISO format)
PETER, Henry. Stakeholders in formula one : synergies and divergences. In: Sport management and marketing in the 3rd millennium : actes du congrès COSPO 2002. Maroussi (Athènes) : [s.n.], 2002. p. 1–10.
Main files (1)
Book chapter (Published version)
Identifiers
- PID : unige:39163
